Rihanna’s Fenty Beauty is starting 2019 off with a bang, introducing 50 SHADES of concealer on January 11.
Fenty Beauty has been known to regularly shake up the makeup industry. Since its debut in September 2017 with 40 shades of Pro Filt’R foundation, other brands have added more shades to their own lines in an attempt to keep up.
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We all got a lil’ something to cover up! Blemishes, dark circles, bags, and even hangovers, #PROFILTRCONCEALER is #THECURE to hiding it all in a creamy formula that’s longwearing and creaseproof. Who’s ready to get it on January 11?? Available at fentybeauty.com, @Sephora, @harveynichols, and #SephorainJCP!
As Rihanna explains in this makeup tutorial, the new Fenty concealer shades will correspond with Pro Filt’R foundation shades, making the matching process very simple: