Athleisure-wear company Lululemon has just opened a free pop-up shop in partnership with Penguin Random House. According to a press release emailed to Retail Dive, the pop-up library of more than 1,000 books is located “in Lululemon’s HUB Seventeen community space in New York City’s Flatiron building, where the athletic retailer currently hosts classes in adjoining studios.” The store, which is free and open to the public through Spring of 2019, allows for books to be checked out and includes comfy reading spaces for guests, as well as iPads to listen to audiobooks.
“Penguin Random House has an extraordinary list of published books that we wanted to bring directly to our Lululemon guest through this curated collection of lifestyle titles in an array of categories, including mindfulness, food, style and more,” said Meghan Chrisholm, a Lululemon spokesperson.
