Athleisure-wear company Lululemon has just opened a free pop-up shop in partnership with Penguin Random House. According to a press release emailed to Retail Dive, the pop-up library of more than 1,000 books is located “in Lululemon’s HUB Seventeen community space in New York City’s Flatiron building, where the athletic retailer currently hosts classes in adjoining studios.” The store, which is free and open to the public through Spring of 2019, allows for books to be checked out and includes comfy reading spaces for guests, as well as iPads to listen to audiobooks.
“Penguin Random House has an extraordinary list of published books that we wanted to bring directly to our Lululemon guest through this curated collection of lifestyle titles in an array of categories, including mindfulness, food, style and more,” said Meghan Chrisholm, a Lululemon spokesperson.
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Currently reading: 'What do you want to do before you die?’ @bennemtin’s new best-seller. Remember him from the MTV show, @theburiedlife? He’s set out to accomplish 100 grandiose things before he dies. Join us on Monday, December 3rd for The Possibility Project hosted at Hub Seventeen. It’s a night of celebration where Ben will lead us through writing a bucket list, and making the impossible, possible. And while you’re there, nerd out over our new Penguin Random House installation. Click link in bio for tickets. #thesweatlifenyc