These farm-to-table turkeys are traceable

On the Smotherman farm, family means everything.

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Thanksgiving is only a week away, so if you’re still in the market for your Turkey Day bird, we suggest checking out Honeysuckle White. Using a blockchain-based technology, the Honeysuckle White brand is selling turkeys nationwide which you can trace back to their original farms. They are first-to-market with this concept, and this is their first year doing it. When you buy a Honeysuckle White turkey with a hangtag which has a code on it, then that code can be used to “access the farm’s location by state and county, view the family farm story, see photos from the farm and read a message from the farmer.” And as a cherry on top, these turkeys are being sold in easily accessible grocers like Walmart, Kroger, Albertsons and other local chains. Gobble up.