Bella Hadid at Cannes with Alexander Wang and Magnum

Bella Hadid joined fashion designer Alexander Wang in Cannes this week to debut the MAGNUM X ALEXANDER WANG limited edition handmade cooler bag.  The two are also in Cannes to celebrate their “Take Pleasure Seriously” campaign with Magnum ice creams, for which they’ve made a fun short film. “I’m a strong believer in living life to the fullest, which is why I am so excited to be working with Alexander Wang and MAGNUM on this project,” Bella said.