Bose announced that its Bose Frames will be sporting some new technology at the Coachella Valley Music & Arts Festival. Festivalgoers who use the official Coachella smartphone app will be able to access new features that unlock special audio content for the Bose Frames – making this the first time Bose Frames and Bose AR will be integrated into a music festival. The new augmented reality content will include reminders for upcoming performances, real-time festival updates, and other helpful notifications. “We’re proud to see this exclusive content made available through Bose AR at Coachella,” said Crystal MacKenzie, head of marketing at Bose AR. “Fans who pair their Bose Frames with the app while attending the show will be able to spend more time looking up and seeing what’s going on around them, while accessing information that will help make their experience even better.”
