e.l.f. Cosmetics releasing a new product every day this September

Everyone’s favorite drugstore makeup brand e.l.f Cosmetics is releasing a new product online every day this September, in an event they’re calling 30 Days of New New. Given their reputation for affordability, this is a very exciting prospect for thrifty beauty buyers. Today’s item is a $2 highlighter that comes in three shades, which means you can get all three for six bucks. This is going to be a very, very good month.