TIMEX travels back to the 80’s defying the smart watch trend


As companies try to jump on the smartwatch bandwagon and take a sliver of market share away from Apple, Timex has decided to take a different approach. The company has dug into its archives and revived the T80, an iconic digital watch from the ‘80s whose only smart feature is retro styling.

The Timex T80 ranges in price from $59 to $65 depending on what color and style of case and stainless steel band you opt for. For an extra $14 you can also splurge and grab the $79 Timex X Pac-Man versions featuring graphics inspired by the video game surrounding the LCD display’s generously sized bezel.